Top 5 Social Networking Apps on iOS in New Zealand Q3 2023

During the third quarter of 2023, the top social networking apps in New Zealand on the iOS platform presented diverse trends in weekly downloads, revenue, and active users. Here's a closer look at the performance of Threads, WhatsApp Messenger, Facebook, Messenger, and Discord - Talk, Play, Hang Out.

Threads saw a significant initial download spike with approximately 22.3K downloads in the first week of July, tapering off to around 2.9K by the end of September. Active users for Threads followed a similar trend, peaking at nearly 31K in late August before stabilizing to around 26.6K by the end of the quarter.

WhatsApp Messenger maintained stable weekly downloads, averaging around 4K to 5K throughout the quarter. The app also demonstrated consistent engagement with active users fluctuating slightly but remaining above 540K, peaking at about 567K in mid-September.

Facebook experienced steady weekly revenue, ranging between $3K and $4K, with a peak of approximately $4.3K in mid-August. Weekly downloads remained relatively stable, averaging around 4K. Active users for Facebook hovered around 1.9M, showing minor fluctuations throughout the quarter.

Messenger showed modest revenue changes, with a peak of $65 in the last week of September. Weekly downloads were consistent, averaging around 3.5K to 4K. Active users slightly varied but remained around the 2M mark, indicating strong user retention.

Lastly, Discord - Talk, Play, Hang Out presented a steady revenue stream, peaking at about $4K in the last week of September. Downloads fluctuated between 1.9K and 2.7K, while active users remained steady, averaging around 180K, with a peak at 188K in the final week of the quarter.

These insights are based on data from Sensor Tower, and more detailed analytics can be found on their platform.